1. Pay the price. It is always 1% more than the last king paid. It never goes down.
2. Say your piece. Up to 120 characters, shown to everyone on Earth, the instant you pay.
3. Hold it while you can. The moment someone pays more, you join the fallen. Forever.
4. Watch it grow. Every reign makes the hill taller. Past the clouds, into space, to the Moon, Mars and beyond.

You are only charged if you take the hill. If someone beats you to it while you are paying, the hold on your card is released. Once you are crowned there are no refunds. Hate, threats, scams and anything illegal are struck from the record without refund. Messages are checked automatically before payment, and links, phone numbers and other contact details are not allowed.